A Guide for Ambassadors

US donations can be easily processed through Donorbox.

For donations over $10,000 USD — or for larger donations made in Canada or the UK — contributions can be made through our fiscal sponsor, Grateful Film Fund.

We are able to provide all necessary donation paperwork.

Please contact:

outreach@narcissistsplaybook.com

Subject line: DONATION

RELEASE DATES

July 17 | Early Donor Access Everyone who donated to the film will receive online access to watch it.

July 24-26 | Official Launch Weekend The official launch event will include screenings, panels, Q&As, classes, and additional programming across three days.

July 29 | General Rental Release The film will be available for general rental.

PROMOTING NARCISSIST'S PLAYBOOK

THE MISSION: GET THIS FILM TO EVERYONE WHO NEEDS IT

You are the tip of the spear. Our goal is simple: get Narcissist's Playbook in front of as many people as possible.

To do that, we need two things:

1. AWARENESS - People need to know this film exists
2. RESOURCES - We need funding to reach them

WHY WE'RE DOING THIS OURSELVES

Hollywood and traditional distributors don't understand the value of this film or the size of our audience. They said there's no market. We know they're wrong.

So we're bypassing the gatekeepers and going directly to the communities that need this most.

We are not funded by a studio. We are not funded by a distributor. We are funded by people.

WHAT YOUR SUPPORT FUNDS

Every dollar raised goes directly toward reaching more people:

• Marketing & Outreach - Getting the word out to survivors, educators, therapists, organizations

• Self-Distribution - Platforms to host and screen the film online

• Online Events - Tools to organize virtual screenings and Q&As

• In-Person Screenings - Renting theaters for community events

• Ongoing Promotion - Sustained campaigns to keep building momentum

We're raising money as we go because this is a grassroots movement, not a studio release.

HOW TO TALK ABOUT THE FILM

Keep it simple and personal:

"This film exposes how narcissists target, groom, and control people. We talked to survivors, clinicians, and self-confessed narcissists who reveal their playbook on camera. The film takes you through the experience of what it's like to be fooled, so you understand exactly how people get manipulated and trapped. Once you see the pattern, you can't unsee it."

Why this matters:

Most survivors get asked, "How did you not see it? Why didn't you leave?" This film shows you exactly how it happens, so you stop blaming victims and start recognizing the tactics.

When talking about support:

"Hollywood said there's no market for this. We're proving them wrong by going directly to the people who need it. Every share, every donation helps us reach more survivors and future victims."

When someone asks why they should donate:

"This is about getting it to millions of people who are trapped in dynamics they can't name. Your support funds the marketing, distribution, and events that put this knowledge in their hands."

WAYS YOU CAN HELP

SPREAD AWARENESS:

• Share the trailer: See Links Below

• Use #SeeThePattern in your posts

• Tag people who need to see this

• Post about why this film matters to you

• Link to the website in your bio

• Talk about it in your communities (online and offline)

DRIVE DONATIONS:

• Share the donation link

• Explain what funds support (see above)

• Frame it as joining a movement, not funding some Hollywood film

• Remind people: this is protection, this is power

HOST OR PROMOTE EVENTS:

• Organize watch parties

• Share screening announcements

• Invite your community to online events

• Help us fill theaters for in-person screenings

KEY MESSAGING

DO SAY:

• "This film is protection"

• "Once you see the pattern, you can't unsee it"

• "Join the movement"

• "Help us reach everyone who needs this"

• "We're bypassing Hollywood and going direct"

DON'T SAY:

• "Help us finish the film" (it's finished)

• "We're struggling" (we're building momentum)

• "Please donate" (invite them to join, not beg)

YOUR VOICE MATTERS

You understand this issue. Your community trusts you. That's why you're the tip of the spear.

The more people who see this film, the less power narcissists have.

Let's get this everywhere!